sMailing 5.0

Not too long ago, we reviewed sMailing 4.6, “the ultimate emailing utility,” aka “spam factory deluxe.” Our specific complaints (rendered in sonnet form) were that sMailing had an ugly toolbar, made it hard to personalize emails, and is rather expensive. As appMac has recently noted in a comment on our sMailing review, “sMailing 5 is a complete rewrite of sMailing. So this web page is not true.”

A cunning and witty defense of sMailing, but can this new product cut the moutarde, or will it collapse like so much blue-veined and structurally inadequate fromage?

As we can see from the accompanying screenshot, the putrid orange-globed toolbar buttons still assault our retinas, although the toolbar has been moved into the main window. We rate this a minor improvement, but are still boggled by the non-customizable toolbar and ham-handed graphics.

The personalization of emails is actually somewhat easier in this release, with an ugly-but-functional “Tags” palette. Unfortunately, palettes are locked in position relative to their parent window, but only move when the drag is completed. They also float above the about dialog, and other important windows. Attention to detail is not appMac’s strong point. Nor, evidently is intelligence.

Indeed the collective cranial capacity of sMailing’s development team is best compared with that of a fancy chicken, or perhaps a smallish stoat. At $49 for the standard edition, and $99 for “pro” (653.32 Moldova Lei and 343.18 Peruvian Soles respectively), the price is still far beyond the limited financial means available to the average small rodent.

And remember,

We don’t make sMailing for spam usage. Use it for customers that want to receive news, for your students or other targets that need information from your company. If a person don’t want to receive your messages, remove it from your database. With your help, spam can be different like Apple is different for computers.

A confusing translation, but we feel their statement distills to “spam different”. As such, we feel we should “review different” and upgrade their previous 9.6 rating to a 9.8

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